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June 27, 2012
For Immediate Release
Contact:
Philip Allison
Entergy Services, Inc.
palliso@entergy.com
Entergy New Orleans Launches iPhone App

Utility enhances focus on customer engagement and communications

New Orleans, La. – A new smartphone app means Entergy New Orleans, Inc. customers can have access to news, information, tips and tools whether there’s a wire nearby or not.

As the latest addition to the company’s ongoing efforts to improve customer communications, The Entergy App for iPhone creates a handheld portal to account information, breaking news, energy saving helps, and information on social, environmental and nuclear power.

Launching a smartphone app is another way that we are working to keep our customers informed,” said Melonie Hall, director of customer service for Entergy New Orleans, Inc. “The app joins our other online-based services like Twitter, myAccount, outage and transaction texting and outage maps to help customers get the information they need, when and how they want it.”

Combined with Entergy New Orleans’ other recently launched digital offerings (My Home, My Advisor), the app helps further solidify Entergy’s commitment to addressing customers’ wants and needs. The first version of the Entergy app features the following sections: My Account, Entergy News, Text Alerts, Nuclear 101, Energy Saver, Entergy Social and Environment.

The app’s architecture is unique when compared to other utility company apps. The app’s content structure allows for a personalized experience where users choose what sections are relevant to their interests and lets them add those sections to the app’s home screen.

“The end result is more than just an app; it’s an innovative new channel for connecting with the entire Entergy community,” said Hall. “This is just the beginning; we are already developing additional features and enhancements that will be released later this year.”

The Entergy App is available today for download on the Apple App Store. An Android version of the app is currently in development.

Entergy New Orleans, Inc. is an electric and gas utility serving Orleans Parish and is a subsidiary of Entergy Corporation. The company provides electricity to more than 160,000 customers and natural gas to more than 100,000 customers in Orleans Parish.

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entergy-neworleans.com
Twitter: @EntergyNOLA